Design
Brand consistency: How enterprises maintain and build their brands
Brand consistency is the disciplined, repeatable presentation of one identity-visual, verbal, and experiential-whenever and wherever audiences encounter you
Elena Scilinguo
I’m a visual designer at Penpot. I believe that a well-crafted design can bridge gaps, simplify complex concepts, and engage users in meaningful ways.
Design
Web design color theory: How to build brands and improve UX with color
Colors bring a webpage to life, and some of our most engaging digital experiences wouldn’t work without a good use of color theory. What different colors go together? Are the basics of color theory enough?
Beginners
How to build a memorable brand identity
When you think of iconic brands, a few instantly come to mind: the golden arches of McDonald's, the sleek simplicity of Apple. These companies have mastered the art of brand identity, crafting visual and emotional connections with consumers worldwide.
Design
Typography hierarchy: How to improve readability
We read thousands of words on our mobile devices and computers daily, but not all of these words get the same attention. How do we decide which words to stop for?
Design
How To Choose the Right Typeface for Your Design: An Intro to Typography
Curious about the difference between Sans Serif and Comic Sans? Not sure if font or typeface are the same thing? Here are the basics around typography and why choosing the right look for your words matters.
Beginners
6 advanced UI design trends to enhance your product's UX
Great design can be learned; many of the best designers started by watching others and using their best practices for their own work.
Tools
How to create a brand identity: Tools and tips to make it happen
In this guide, we’ll walk you through the essential steps and tools to create a brand identity that’s memorable, meaningful, and built to scale.
Beginners
How to choose a color palette and use it to build your brand
Colors play a crucial role in shaping brand identity. Since the 15th century, color theory has guided designers worldwide in selecting the ideal combinations to enhance and elevate their designs.
Beginners
How to make a mood board for your next app or website design
When you go through the process of creating a mood board, you get a better idea of the feeling your product should evoke for users. Here’s how to make a mood board you can be proud of.